Mario (character): Difference between revisions

From Citizendium
Jump to navigation Jump to search
imported>Nick Bagnall
mNo edit summary
 
(25 intermediate revisions by 2 users not shown)
Line 1: Line 1:
{{subpages}}
{{subpages}}
'''''Super Mario Bros.''''' is a [[video game]] created by Japanese electronic game manufacturer [[Nintendo]]. The company released the title in late 1985 for their first home console, the [[Nintendo Entertainment System]]; the game's two-dimensional, side-scrolling design epitomizes the modern [[Platform game|platformer]], a video game genre characterized by jumping to and from suspended platforms and over obstacles. ''Super Mario 64'', the ''Mario'' series's first three-dimensional installment, has left a similarly lasting impression on 3D game design.
{{TOC|right}}
 
{{dambigbox|text=This is an article about the video game character '''Mario'''. For other uses of the word '''Mario''' or the term '''Super Mario Bros.''', please see [[Mario (disambiguation)]]}}
As part of one of the best-selling game series of all time, ''Super Mario Bros.'' is largely responsible for the success of Nintendo's first home console and for ending the two-year slump of video game sales in North America that followed the [[video game crash of 1983]]. Its eponymous star, a mustachioed plumber named Mario, has become a pop culture icon and is Nintendo's most treasured intellectual property. In 1990, a ''Fortune'' magazine columnist predicted, "just as Mickey Mouse helped pioneer the animated picture in the 1930s, so might Mario help establish a new medium called interactive entertainment."<ref name="moffat">Moffat, Susan (1990, November 5). Can Nintendo Keep Winning?. ''Fortune''. Retrieved October 2, 2009 from http://money.cnn.com/magazines/fortune/fortune_archive/1990/11/05/74307/index.htm</ref>
'''Mario''' is the title character of a popular series of [[video game]]s developed by [[Japan]]ese electronics manufacturer [[Nintendo]]. Since Mario's creation in 1981, millions of players have guided the mustachioed plumber through virtual obstacle courses designed to test their hand-eye coordination and justify the character's improbable acrobatics. In the process, Mario has become a popular culture icon and Nintendo's most treasured intellectual property, inspiring television shows, film, comics, and a long line of licensed merchandise. In 1990 a ''Fortune'' magazine columnist judiciously asserted, "Just as [[Mickey Mouse]] helped pioneer the [[animation|animated picture]] in the 1930s, so might Mario help establish a new medium called interactive entertainment."<ref name="moffat">Moffat, Susan (1990, November 5). Can Nintendo Keep Winning?. ''Fortune''. Retrieved October 2, 2009 from http://money.cnn.com/magazines/fortune/fortune_archive/1990/11/05/74307/index.htm</ref>  


==Creating a cultural icon==
==Creating a cultural icon==
 
:''For a full list of games featuring Mario, see [[Mario (character)/Catalogs]]''
Mario debuted in [[Shigeru Miyamoto]]'s first game, the arcade hit ''[[Donkey Kong]]'', as a carpenter named Jumpman. Miyamoto intended Jumpman to be his go-to character, a slightly pudgy, silly-looking fellow who could easily fit into any game as needed. Accordingly, he designed his little carpenter mostly by creating elegant solutions to practical, 8-bit problems. A mouth wasn't visible enough, so the character got a mustache; the programmers couldn't animate hair, so he wore a cap; and to make his arm movements visible, he needed white gloves and colored overalls. The character was dubbed Mario by colleagues who said the nose, mustache, and overalls resembled the Italian caretaker of the small New York hotel where Nintendo employees stayed in the United States.
Mario debuted in [[Shigeru Miyamoto]]'s first game, the arcade hit ''[[Donkey Kong]]'', as a carpenter named Jumpman. Jumpman's design, little changed since, was a function of technological limitations. A mouth wasn't visible enough, so the character got a mustache; the programmers couldn't animate hair, so he wore a cap; and to make his arm movements visible, he needed white gloves and colored overalls. The character was dubbed Mario by colleagues who said the nose, mustache, and overalls resembled the Italian caretaker of the small New York hotel where Nintendo employees stayed in the United States.


The 1983 arcade game ''Mario Bros.'' was the first to feature Mario as the title character and introduced his brother Luigi. And, owing to a colleague's comment on Mario's appearance, Miyamoto gave his character a new occupation: The Mario brothers became plumbers, whose jobs are to exterminate the various pests that come out of pipes—pipes that became the trademark method of travel in subsequent ''Mario'' titles.
The 1983 arcade game ''Mario Bros.'' was the first to feature Mario as the title character and introduced his brother Luigi. And, owing to a colleague's comment on Mario's appearance, Miyamoto gave his character a new occupation: The Mario brothers became plumbers, whose jobs are to exterminate the various pests that come out of pipes—pipes that became the trademark method of travel in subsequent ''Mario'' titles.


Later that year Nintendo released their first home console in Japan: the Family Computer, or Famicom.<ref name="famicomnote">The Family Computer was released worldwide as the Nintendo Entertainment System, or NES.</ref> Evaluating Famicom operations, company president [[Hiroshi Yamauchi]] realized that a video game system, like any other computer, is only as useful as the software available for it. Yamauchi prioritized the home console market and in 1984 he assigned Miyamoto to lead R&D 4, a new development group within Nintendo. Their assignment was to create the most imaginative video games ever, and one of their first titles took ''Donkey Kong''<nowiki>'</nowiki>s plucky hero and placed him in a new world.
Later that year Nintendo released their first home console in Japan: the [[Nintendo Entertainment System|Family Computer]], or Famicom.<ref name="famicomnote">The Family Computer was released worldwide as the Nintendo Entertainment System, or NES.</ref> Evaluating Famicom operations, company president [[Hiroshi Yamauchi]] realized that a video game system, like any other computer, is only as useful as the software available for it. Yamauchi prioritized the home console market and in 1984 he assigned Miyamoto to lead R&D 4, a new development group within Nintendo. Their assignment was to create the most imaginative video games ever, and one of their first titles took ''Donkey Kong''<nowiki>'</nowiki>s plucky hero and placed him in a new world.
 
==Game design==
 
''Super Mario Bros.'' began with a simple idea: Miyamoto wondered what it would be like to have a character bouncing around under the background of a clear, blue sky.<ref name="businessweek">O'Connell, Patricia (2005, November 7). Meet Mario's Papa. ''BusinessWeek''. Retrieved October 9, 2007 from http://www.businessweek.com/magazine/content/05_45/b3958127.htm</ref> He took his idea to a programmer, and they started working on it. [[Kazuaki Morita]], one of the game's three programmers, described the working relationship between its designer and programmers: "In the NES era, the designer and programmer would sit side by side, constantly discussing what the game design should be, and the programmer would actually try to program the design right there on the spot while the designer watched."<ref name="insidenp9">(2006, February). Inside Zelda: Part 9. ''Nintendo Power'', ''200''. Retrieved October 7, 2007 from [http://www.zelda.com/universe/game/twilightprincess/inside09.jsp http://www.zelda.com/universe/game/twilightprincess/inside09.jsp]</ref>
 
At the time, division of labor was an emerging concept in the video game industry. Before ''Donkey Kong'', programmers were responsible for creating every element of their games—the same person who created the concept was also responsible for the coding, the art, and even the sound effects. But Miyamoto is not a programmer, he is an artist. As one gaming journalist tells it, "the games he designed were so different from everything else simply because he didn't really know what he wasn't supposed to do. That left him free to explore, and exploration soon became a part of his games."<ref name="ignrus">McLaughlin, Rus (2007, November 8). IGN Presents The History of Super Mario Bros. IGN. Retrieved October 1, 2009 from [http://games.ign.com/articles/833/833615p1.html http://games.ign.com/articles/833/833615p1.html]</ref> ''Super Mario Bros.''<nowiki>'</nowiki>s progression is linear, but its hidden items, rooms, and shortcuts encourage exploration and experimentation.
 
The game's scope and sophistication were unprecedented. ''[[Pong]]'', one of the earliest commercial video games, is set on a single screen; ''Super Mario Bros.'' spans more than 200 screens. The seamless transition between these "screens" as Mario advances from left to right gives the game its smooth "side-scrolling" style of play. The full playing field isn’t immediately visible; it only unfolds with progress, fostering a sense of discovery and a spontaneity that’s complemented by the game’s whimsical architecture: bricks and platforms hang suspended in mid-air, green sewer pipes protrude from the ground, bottomless pits space the bedrock. Guiding Mario around, over, and under these obstacles and conquering the game’s colorful villains—which include marching mushrooms, flying turtles, and man-eating plants—are the primary challenges. These challenges require quick reflexes and considerable hand-eye coordination but are alleviated by the precise control afforded to the player. The ability to alter the distance, height, and hook of the character’s jump is one of the game’s main innovations.
 
As large as the game is, its objective is as simple as ''Donkey Kong''<nowiki>'</nowiki>s: Players control Mario or his brother Luigi in their quest across the Mushroom Kingdom to rescue its missing monarch, Princess Toadstool.<ref name="noteprincess">Beginning with ''Super Mario 64'', the name Princess Toadstool was abandoned in favor of a shorter, snappier nickname: "Peach."</ref> The rules are likewise straightforward: Complete all four [[Level (video games)|levels]] (linear, self-contained courses) of all eight worlds (collections of levels) within each level's 300-second time limit and with the player's allotted number of continues. The fourth level of each world is a castle, and at the end of every castle is Mario's nemesis and Princess Toadstool's kidnapper, Bowser, a fire-breathing dragon reminiscent of Godzilla.
 
Before the advent of timesaving tools like Character Generator Computer Aided Design, animating Mario’s movements was a laborious process. Miyamoto had to paint each character; the colors in the painting were assigned numbers and programmers input the numbers into a computer. He also showed programmers not only how a character looked but also how it moved and what special traits it had. Line of code by line, the programmers reproduced Miyamoto’s designs as faithfully as they could. During this process the team developed programming techniques allowing them to create a larger character than they thought possible, so they planned to make the game so that the player was always "Super" Mario but eventually conceived a magic mushroom to double the character's size, an idea Miyamoto attributed to ''[[Alice in Wonderland]]''.<ref name="mariomania">(1991, May). Shigeru Miyamoto Interview. ''Mario Mania Nintendo Player's Guide''. Retrieved October 2, 2007 from [http://www.miyamotoshrine.com/theman/interviews/0561.shtml http://www.miyamotoshrine.com/theman/interviews/0561.shtml]</ref><ref name="torontostar">(1986, August 13). Japan's hottest hero a two-inch tall Italian. ''The Toronto Star'', p. F5.</ref> Other "[[power-up]]s" were added to aid Mario in his quest: a flower that allows him to shoot fireballs, a flashing star that imparts temporary invincibility, and a green "1-UP" mushroom that rewards the player with an extra continue.
 
===Synchronizing game music with game control===
 
When Mario’s star-induced invulnerability is wearing off, the music fades out; when the time limit is critically low, it speeds up. The game's composer, [[Koji Kondo|Koji Kondo]], believed that ''Mario''<nowiki>'</nowiki>s music should enhance or highlight the action onscreen. Because ''Mario'' is an action game, Kondo said, "it’s vital that the music sync up directly with game control."<ref name="insidenp4">(2005, September). Inside Zelda: Part 4. ''Nintendo Power'', ''195''. Retrieved October 2, 2007 from [http://www.zelda.com/universe/game/twilightprincess/inside04.jsp http://www.zelda.com/universe/game/twilightprincess/inside04.jsp]</ref> Kondo revealed that the game's famous main theme, a lilting, Latin-flavored tune which counts Paul and Linda McCartney among its admirers, initially underwent significant changes to match changes made to the game's design:
 
<blockquote>"Actually, the original main theme I composed was never used. I created a piece of music for the game that I had seen, which was an early prototype that wasn't really what the final game ended up being. I saw scenes of Mario just running around in this kind of big empty area—just kind of running around and jumping...it wasn't what ''Super Mario Bros.'' eventually became. So the music I originally created for that, it was a bit lazier, with slower tempo...Then, as the game underwent changes in the development process, we realized that the piece really didn't fit—it didn't match what ''Super Mario Bros.'' had eventually had become—so I went back and picked up the pace and changed it around so that it fit the game."<ref name="1upkondo">Kennedy, Sam and Thomas Puha. (2007, October 19). Mario Maestro. 1UP.com. Retrieved October 4, 2009 from [http://www.1up.com/do/feature?cId=3163588 http://www.1up.com/do/feature?cId=3163588]</ref></blockquote>
 
And so, "like most classic toys, ''Super Mario Bros.'' was based around a handful of small elements joined with an elegance that allowed the sum to far exceed the components." The formula was established, and it was a recipe for success.
 
==A formula for success==
 
''Super Mario Bros.'' premiered in Japan in September 1985; by the end of December, Nintendo had produced 2 million units of the game. Its phenomenal sales helped Nintendo command over 90% of the Japanese video game market. Soon afterward the company's nascent North American branch packaged ''Super Mario Bros.'' with its game consoles to test its product in New York City; the system's stunning success prompted its nationwide distribution. The NES, along with ''Super Mario Bros.'', is credited with reviving the moribund North American video game industry after the crash of 1983, a crash blamed on oversupply and poor quality control.
 
Nintendo quickly capitalized on the game's success, using its design as a template for countless sequels. ''Super Mario Bros. 2'' was released in Japan less than a year after the original's debut; Nintendo of America employees personally disliked the game, finding it frustratingly difficult and otherwise virtually identical in gameplay to ''Super Mario Bros.'' Consequently, another Nintendo game unrelated to ''Mario'', titled ''Yume Kojo: Doki Doki Panic'', was modified to use [[sprite (computer graphics)|sprite]]s and music from the ''Mario'' series and rebranded as ''Super Mario Bros. 2'' for its North American release.<ref name="smb2note">American and European players were finally able to play the original ''Super Mario Bros. 2'' when it was included in a game compilation for the Super Nintendo (''Super Mario All-Stars'') under the title ''Super Mario Bros.: The Lost Levels''.</ref> Although the game wasn't essentially ''Mario'', few players knew the difference, and the title, regarded only in retrospect as the black sheep of the franchise, went on to sell 10 million copies in the United States alone.
 
A third installment, ''Super Mario Bros. 3'', was released in Japan in late 1988. It shipped to North America in 1990 and Europe in 1991; its shipment was preceded by the theatrical release of a film, called ''[[The Wizard]]'', described by an [[IGN]] editor as "a 90-minute commercial for the game." For American and European players, ''Super Mario Bros. 3'' was a return to the style of the original but on a far grander scale, with more power-ups, more foes, more secrets, and more levels, the last of which are connected by worlds with cohesive themes: a desert world, a water world, and so on. The game was a smashing success, both critically and commercially. By 1993 the game had sold 4 million units in Japan and 7 million in the United States, earning Nintendo over US$500 million in revenue. Author David Sheff commented that, in music industry terms, the game went platinum eleven times.
 
The series smoothly transitioned to the NES's successor, the [[Super Nintendo Entertainment System|Super Nintendo]], with ''Super Mario World''. Like the original, ''Super Mario World'' was packaged along with its platform and aptly demonstrated the console's technological capabilities: Mario hopped and bopped to vast array of rotating and distorting colors and stereo sound; Mario also got a dinosaur companion named Yoshi. Like its predecessors, ''Super Mario World'' was extremely successful, and Yoshi went on to star in ''Super Mario World 2: Yoshi's Island''. For its clever puzzles and uniquely soft, pastel-like graphics, ''Yoshi's Island'' drew great critical acclaim, but its popularity was eclipsed by a growing interest in the three-dimensional graphics of video games for [[Sony]]'s first hardware entry into the market, the [[PlayStation]], and Nintendo's own ''[[Donkey Kong|Donkey Kong Country]]''.
 
Nintendo was well aware of the market's impending adoption of 3D graphics as a de facto standard, and during ''Yoshi's Island''<nowiki>'</nowiki>s development, the company's hardware division was busy creating a new console to compete with the [[PlayStation]], one capable of displaying three-dimensional, 64-bit graphics, that became the [[Nintendo 64]]. Parallel to the console's development, they were making another Mario game, one to launch the system off of, and one which added a third dimension to the illustrious franchise: ''Super Mario 64''.
 
==Exploring a new dimension==
{{Image|N64-controller-blue1.jpg|right|180px|The Nintendo 64 game pad's [[analog joystick]], essential to ''Mario 64''<nowiki>'</nowiki>s fluid, nuanced control, is prominently positioned in the pad's center.}}
 
Nintendo's hardware and software divisions closely collaborated on the console's design, particularly its controller. The three-handled controller was, at Miyamoto's request, tweaked to perfectly suit ''Mario 64''<nowiki>'</nowiki>s gameplay. Its most notable inclusion was an [[analog stick]], whose primary advantage over a [[directional pad]] is the ability to detect degrees of movement.<ref name="analognote">Analog sticks are not new to video games (e.g., controllers for Atari's Video Computer System), but they had the ability to control motion only along one axis.</ref> Depending on how hard players push the stick in one direction, Mario will either tiptoe, walk, or  run. The development team prioritized the character's movements, and before creating the levels they tested and refined Mario's animations on a simple grid ad nauseum. In awarding ''Edge'' magazine's first perfect score to ''Mario 64'', the reviewer remarked, "the moment the game hands control of Mario over to the player, an experience of discovery begins....the temptation to simply toy with the controls without achieving anything in particular is overwhelming."
 
In the open courtyard where ''Mario 64'' begins, players are introduced to a second interface issue that confronted the game's developers: camera control, or perspective. 2D games are exempt from this complexity as the screen moves along only one or two axes, and before ''Mario 64'', 3D games circumvented the problem by using fixed (''[[Resident Evil]]'') or first-person (''[[Doom]]'') perspectives. These arrangements, however, suited neither the game's large, open worlds nor its fast-paced, run-and-jump style of play. Miyamoto's team labored to create an accommodating camera; the viewing angle was optimized for each area yet allowed for complete user control. However, maneuvering a video game character in 3D space presents an inherent challenge. One commentator pointed out that the third dimension makes jumps much harder to estimate; players might need to study the situation from several angles to properly aim and time a difficult leap.<ref name="barton">Barton, Matt and Bill Loguidice. Vintage Games: An Insider Look at the History of Grand Theft Auto, Super Mario, and the Most Influential Games of All Time</ref> To balance the difficulty, Mario was given an arsenal of acrobatics that would make an Olympic gymnast blush: somersaults, back-flips, punches, and sweep-kicks, to name a few, and a generously sized "health meter" (a symbolic representation of how much damage a character can withstand) replaced the less forgiving rules of the game's predecessors.
 
The added dimension necessarily altered not only the series's mechanics, but also its formula. Fully three-dimensional planes are non-linear by definition; thus, it is a more difficult and seemingly arbitrary pursuit to define an end in 3D games than in side-scrolling games. The goal in ''Mario 64'' was no longer simply to reach the end of a level; levels instead became settings for multiple objectives whose common goal is the acquisition of "power stars." Objective-based game design naturally involves more exploration and puzzles, so time limits—a series staple—were removed.
 
''Mario 64''<nowiki>'</nowiki>s release—and, by extension, the Nintendo 64's launch—was delayed twice because Miyamoto wanted to further tweak his magnum opus. But the delay was apparently vindicated: ''Mario 64'' is believed to be as revolutionary and important for 3D game design as the original was for 2D game design. Early Playstation games had merely dabbled in 3D and none had truly broken so much ground. According to GameSpot, ''Mario 64'' "basically set the standards for how 3D space would be navigated within video games." The game was the flagship launch title for the Nintendo 64; Nintendo banked on the game to sell its new box, and their hopes were rewarded as ''Mario 64'' went on to sell eleven million copies.
 
But, in some ways, ''Mario 64''<nowiki>'</nowiki>s success is paradoxical: Three alleged reasons for the Nintendo 64's failure—its delay to market, its controller's nonstandard design, and its cartridge media format—can be attributed to ''Mario 64''<nowiki>'</nowiki>s creation. Nintendo sought to correct these mistakes with their next system, the [[GameCube]], but their efforts came up short as the system finished behind Microsoft's [[XBox]] and Sony's [[PlayStation 2]] in the so-called console wars. The platform's companion ''Mario'' title, ''Super Mario Sunshine'', was widely believed to be a disappointment, and the game sold only half that of ''Mario 64''.
 
Nintendo's journey to regain market leadership began with their handheld [[Nintendo DS|DS]] system, whose sales have been both driven and partly sustained by ''New Super Mario Bros.'', and continued with the unconventional [[Wii]], host platform of ''Super Mario Galaxy''. ''Mario Galaxy'' was touted by Nintendo of America president Reggie Fils-Aime as the true successor to ''Mario 64'', implicit but official acknowledgment that ''Mario Sunshine'' failed to meet the series's high standards.<ref name="reggiequote1">http://www.eurogamer.net/articles/super-mario-galaxy-first-impressions</ref> Fils-Aime's extolment was warranted: By measure of review aggregates, ''Mario Galaxy'' is the third-best critically received game of all time.
 
Both titles have seen their success rewarded with direct sequels: ''New Super Mario Bros. Wii'' was released in 2009 and ''Super Mario Galaxy 2'' will be released in 2010.
 
==Derivative titles==
 
''New Super Mario Bros. Wii''<nowiki>'</nowiki>s 2009 release was accompanied by no fewer than five other ''Mario'' titles. The franchise is so immense and diverse that it is easy to get lost in its many sequels, spin-offs, and derivatives. Many of these titles are outsourced to smaller (and often less talented) game developers, earning Nintendo a reputation for milking its mascot. Nintendo is demonstrably indifferent to their acquisition of said reputation: The series's derivative titles increase in number yearly and include  ''Dr. Mario'', ''Super Mario Kart'', multiple series of [[role-playing game]]s (''Super Mario RPG'', ''Paper Mario'', and ''Mario & Luigi Superstar Saga''), a long line of Mario sports games (including golf, tennis, soccer, baseball, basketball), and ''Mario Party''.
 
Other characters in the series, such as Donkey Kong, Yoshi, and Wario have also had their own spin-off series, including games such as ''Wario Land'', ''Yoshi<nowiki>'</nowiki>s Island'' and ''Donkey Kong Country''; some of these series also have their own spin-offs, such as ''Diddy Kong Racing'' and the ''WarioWare'' series.
 
==In retrospect==
 
''Super Mario Bros.'' did more than sell Nintendo's new system—it established the most lucrative video game franchise and created a new generation of video game fans. There were Mario dolls, magazines, actions figures, cereal, clothing, a TV show, and movies. He has also inspired television shows, film, comics, and a line of licensed merchandise.
 
Although sidescrolling games existed before ''Super Mario Bros.''—[[Atari]]'s ''[[Pitfall!]]'', for example—never had they been done so proficiently or on such a grand scale. And although platforming had been done in three dimensions, it hadn't been done in the third-person perspective and with full 3D movement.


==References==
==References==
{{reflist}}
{{reflist}}[[Category:Suggestion Bot Tag]]

Latest revision as of 06:00, 16 September 2024

This article is developing and not approved.
Main Article
Discussion
Related Articles  [?]
Bibliography  [?]
External Links  [?]
Citable Version  [?]
Catalogs [?]
 
This editable Main Article is under development and subject to a disclaimer.
This is an article about the video game character Mario. For other uses of the word Mario or the term Super Mario Bros., please see Mario (disambiguation)

Mario is the title character of a popular series of video games developed by Japanese electronics manufacturer Nintendo. Since Mario's creation in 1981, millions of players have guided the mustachioed plumber through virtual obstacle courses designed to test their hand-eye coordination and justify the character's improbable acrobatics. In the process, Mario has become a popular culture icon and Nintendo's most treasured intellectual property, inspiring television shows, film, comics, and a long line of licensed merchandise. In 1990 a Fortune magazine columnist judiciously asserted, "Just as Mickey Mouse helped pioneer the animated picture in the 1930s, so might Mario help establish a new medium called interactive entertainment."[1]

Creating a cultural icon

For a full list of games featuring Mario, see Mario (character)/Catalogs

Mario debuted in Shigeru Miyamoto's first game, the arcade hit Donkey Kong, as a carpenter named Jumpman. Jumpman's design, little changed since, was a function of technological limitations. A mouth wasn't visible enough, so the character got a mustache; the programmers couldn't animate hair, so he wore a cap; and to make his arm movements visible, he needed white gloves and colored overalls. The character was dubbed Mario by colleagues who said the nose, mustache, and overalls resembled the Italian caretaker of the small New York hotel where Nintendo employees stayed in the United States.

The 1983 arcade game Mario Bros. was the first to feature Mario as the title character and introduced his brother Luigi. And, owing to a colleague's comment on Mario's appearance, Miyamoto gave his character a new occupation: The Mario brothers became plumbers, whose jobs are to exterminate the various pests that come out of pipes—pipes that became the trademark method of travel in subsequent Mario titles.

Later that year Nintendo released their first home console in Japan: the Family Computer, or Famicom.[2] Evaluating Famicom operations, company president Hiroshi Yamauchi realized that a video game system, like any other computer, is only as useful as the software available for it. Yamauchi prioritized the home console market and in 1984 he assigned Miyamoto to lead R&D 4, a new development group within Nintendo. Their assignment was to create the most imaginative video games ever, and one of their first titles took Donkey Kong's plucky hero and placed him in a new world.

References

  1. Moffat, Susan (1990, November 5). Can Nintendo Keep Winning?. Fortune. Retrieved October 2, 2009 from http://money.cnn.com/magazines/fortune/fortune_archive/1990/11/05/74307/index.htm
  2. The Family Computer was released worldwide as the Nintendo Entertainment System, or NES.