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The image is used to identify the organization Singapore Management University, a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey.
Because it is a non-free logo, there is almost certainly no free representation. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary.
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This image of a university's logo, seal, or crest may be subject to internal institutional restrictions, including a prohibition on use without permission from the administration or public relations department. These restrictions are not binding on anyone outside of the university. Fair use//en.wikipedia.org/wiki/File:Singapore_Management_University_logo.svg